Nothing feels better than wearing a brand-new outfit on the first day of school.
As classrooms fill up, we’re checking the trends on children’s apparel:
Why we care: The full return to in-person schooling will certainly give children’s apparel a boost, but it’s up to brands to get creative to beat parents’ concern about inflation. For example, Amazon’s back-to-school campaign with actress Kathryn Hahn, which encourages parents to spend less on their kids.
This was originally featured in in the Retail By the Numbers newsletter. For more retail insights, statistics, and trends, subscribe here.
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