Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

China Ecommerce Forecast 2023

China Is Back in Business With a Meaningful—if Modest—Rebound

Download
Share
About This Report
After the self-inflicted stagnation of 2022, China’s retail and ecommerce sales growth is somewhat back on track. At the company level, Douyin has burst onto the scene as a major retailer, and Pinduoduo’s ascent continues.
Table of Contents

China’s retail and ecommerce sales will grow more quickly in 2023 than in 2022, but both metrics were very low last year compared with the country’s pre-pandemic standard. This year’s rebounds will be meaningful but modest. The overall outlook is positive, and China remains staggeringly ahead of the rest of the world in most ecommerce measures.

Key Question: What’s the outlook for retail, ecommerce, mcommerce, and livestreaming sales in China this year, and what are the projections for major players like Alibaba, JD.com, Pinduoduo, and Douyin?

KEY STAT: After a difficult 2022, China is in line for a growth rebound (9.3%), and by 2024, total ecommerce sales will have crossed the $3 trillion mark. No other country will produce a sales figure even half that level.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. China’s economy has stabilized, and the outlook is brighter than it was in 2022.
  1. China towers over the rest of the world in the ecommerce space.
  2. Alibaba is losing share, and Douyin has burst onto the ecommerce scene.
  1. Media Gallery

authors

Ethan Cramer-Flood

Contributors

Sky Canaves
Senior Analyst, Retail & Ecommerce
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Ruoyan Zeng
Associate Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client