Key stat: This year, North America holds the title for most podcast listeners at 149.4 million, per our forecast. By 2027, China will take over with 178.7 million listeners.
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Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.
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