Retail ecommerce in China is being shaped by fast growth and innovation, driven by companies such as Alibaba and JD.com. Now these technology companies are applying the same rigor in their quest to transform physical retail spaces.
WHAT’S IN THIS REPORT? This report looks at the most prevalent retail trends in China, including various retail technologies and new retail phenomena, and highlights consumers’ attitudes toward this fast-changing landscape.
KEY STAT: Total retail sales growth in China will continue to be robust in 2019, driven by strong growth in retail ecommerce sales and an uptick in digital buyers.
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