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The forecast: China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB1.36 trillion).
This followed 2020’s explosive 61.4% growth, when sales surpassed RMB 1 trillion for the first time.
Dive deeper:
Nearly one-fifth (19.0%) of all grocery purchases made in China were digital in 2021, up from just 9.0% in 2018. That figure will reach almost 30% by 2025.
Grocery brick-and-mortar sales will continue to grow modestly following the pandemic-induced decline.
Though online grocery ordering is not a new phenomenon, the pandemic and ensuing lockdowns, coupled with fears of being in crowded places, increased consumer adoption in China.
Despite increasing numbers of shoppers returning to brick-and-mortar grocery stores, the convenience of getting fresh food items delivered will be an appealing factor for many.