Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

In China too, the metaverse is the next big thing

Much like in the West, people in China are fascinated by what the metaverse could become, and the potential market size of this theoretical digital parallel world could be lucrative—one that Morgan Stanley values at $8 trillion (in the future), per CNBC.

But participation in Chinese metaverses comes with a huge and obvious caveat: they will be governed by a unique, and stringent, set of rules mirroring those being applied to China’s internet realm currently. The result could be a vastly different metaverse landscape.

Still confused about what the metaverse is? Click here to read our primer.

Tech companies in China are in pursuit of their metaverse dream—on a tightrope

Chinese tech companies of all sizes are rushing into the metaverse, seeing it as an exciting and new business opportunity as well as a potential market disruptor not seen since short video and livestream shopping.

Roughly 1,600 firms had applied for 11,000 trademarks with the Chinese word for metaverse (yuan yuzhou) in them by the end of 2021, per The Economist. Meanwhile, Meta’s VR headsets have been banned in the country.