Shopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers—with broader implications for the future of ecommerce.
Key Question: Does the latest crop of Chinese ecommerce players have staying power in the US market, or is it a flash in the pan?
KEY STAT: Ecommerce newcomer Temu drew 70.7 million unique visitors to its website and app five months after its US launch, per March 2023 data from Comscore Media Metrix Multi-Platform. That was nearly double the traffic of fast-fashion market leader Shein.
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