Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Chinese Ecommerce in the US

A New Wave of Disruptors Is Remaking Online Retail

About This Report
The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?
Table of Contents

Report Snapshot

Shopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers—with broader implications for the future of ecommerce.

Key Question: Does the latest crop of Chinese ecommerce players have staying power in the US market, or is it a flash in the pan?

KEY STAT: Ecommerce newcomer Temu drew 70.7 million unique visitors to its website and app five months after its US launch, per March 2023 data from Comscore Media Metrix Multi-Platform. That was nearly double the traffic of fast-fashion market leader Shein.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. Chinese ecommerce has become a force to contend with in the US.
  3. Shein has taken a commanding lead in the US fast-fashion sector.
  4. Temu will need to work hard to sustain its unprecedented growth trajectory.
  1. TikTok won’t hurry to bring Chinese sellers to the US.
  2. New Chinese players have several advantages that their predecessors lacked.
  3. But Chinese firms also face rising scrutiny from US lawmakers and regulators.
  4. How can US brands and retailers prepare for the new landscape of Chinese-influenced ecommerce?
  1. Sources
  2. Media Gallery


Sky Canaves


Ethan Cramer-Flood
Senior Forecasting Writer
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Vivian Dong
Associate Forecasting Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Amy Rotondo
Director, US Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client