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Key stat: Over a third (35%) of CMOs worldwide are using generative AI to create a great brand experience, per Dentsu Creative.
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Note: Respondents were asked "Which of these technologies are you using?" Data was provided to Insider Intelligence by Dentsu.
Methodology: Data is from the September 2023 Dentsu Creative "CMO Report 2023: Creativity at a Crossroads." Over 700 CMOs worldwide were surveyed during May 2023.
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