Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Coinbase acquires crypto accounts aggregator to help retain its market lead

The news: The Nasdaq-listed crypto exchange bought account aggregation startup Zabo so users can view their third-party crypto accounts within the Coinbase app, per Finextra.

Why this could succeed: Coinbase is helping users better manage their crypto holdings to stand out from other crypto exchanges.

Zabo’s API connects to any crypto exchange, wallet, or protocol, giving Coinbase users the added convenience of seeing their full balances and transaction histories across the different platforms they use. Standardizing and formatting data from the different accounts provides a more holistic picture of their crypto investments to help inform trading decisions and even do tax calculations. By contrast, most other exchanges, like Robinhood and eToro, only offer insights into accounts held with their respective platforms.

Looking ahead: Such acquisitions let Coinbase launch more value-added products to stay ahead of competitors, and crypto-focused funds are next.

In the past year alone, the exchange acquired crypto prime broker Tagomi, trade execution startup Routefire, and data analytics firm Skew. And Coinbase is now using its multibillion-dollar direct listing proceeds from April to double down on its acquisition spree and keep up with well-funded peers trying to challenge its pole position in the market: Crypto firms have already raised $7.27 billion in 2021, up from $2.8 billion in 2020, per CB Insights.

Next on its acquisition list is digital asset management firm Osprey Funds, which will expand its services beyond direct crypto trading. Osprey offers crypto-focused funds that give customers exposure to the asset class without having to purchase any cryptos. This is the latest hot investment vehicle in the sector: Last week, Wealthfront added two crypto funds, and Betterment is mulling a similar crypto offering. Goldman, meanwhile, is among more than a dozen firms awaiting regulatory approval for an ETF focused on crypto-related companies.