Not exactly amateur hour: In the year since NCAA athletes have been able to cash in on their names, images, and likenesses (NIL), celebrity college athletes are just catching up to the opportunities other celebrities have. Here are some of the partnerships we’ve seen take off:
Changing the game: College sports generate over $19 billion for NCAA schools each year. But before the rule change, none of those revenues trickled to athletes other than in the form of scholarships. In 2014, University of Connecticut basketball star Shabazz Napier made headlines saying he and members of the championship-winning team sometimes went to bed hungry. Contrast that with last year, when University of Alabama coach Nick Saban said, “Our QB has already approached ungodly numbers, and he hasn't even played yet. It's almost seven figures.”
Meet the players:
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