Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Comfort Levels with Digital Buying and Physical Retail Have Changed in Canada

Confined to their homes, consumers now have more than the impetus of convenience to shop online. It’s become necessity for many people—a condition that will likely boost ecommerce habits for years to come.

Nearly four in five adults (79%) in Canada spent 20% or less of their total shopping budget online prior to COVID-19, according to a Forum Research poll in April 2020. But more than a third (38%) said they planned to spend greater than 20% of their budget online after COVID-19.

The number of consumers conducting more than 40% of their shopping online in April more than doubled to 19%, compared with just 8% prior to the pandemic.

These surges in volume are putting pressure on the country’s ecommerce distribution channels, which has resulted in delays and longer-than-usual order times, similar to what Amazon has experienced worldwide. Canada Post reported that on Monday, April 20, it delivered more than 1.8 million parcels, a level matching the biggest delivery days during the Christmas season.

“After a gradual reopening of the retail economy, it’s clear that physical retail will suffer from the lingering effects of social distancing on consumer psyches,” said Paul Briggs, eMarketer senior analyst at Insider Intelligence and author of our new report “Canada Ecommerce 2020.”

According to a May poll conducted by Ipsos and Global News, just 63% of adults in Canada said they would shop in a mall in 2020, and just 60% said they would sit down in a restaurant. Gatherings for cultural pursuits will be even more impacted, with just 36% of respondents indicating that they would go to a movie theater and 22% saying they would attend a live concert, festival or play.

Going to live sports events appears to be the most anxiety-inducing activity, with just 18% of respondents planning to do so.

Not sure if your company subscribes? Find out here.