Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Congress Is Preoccupied by Big Tech

A backlash may be brewing

Lately, US lawmakers have been a little obsessed with big tech firms.

Quorum Analytics, a public affairs research firm, analyzed the content of press releases, newsletters, social media posts and floor statements from members of Congress over the past decade and found that they talk about technology much more than other sectors of the economy. That included finance, auto, retail, transportation—even healthcare. Researchers at Quorum counted 26,609 references that lawmakers have made about technology since 2008. More than half of these references were aimed at Facebook.

Not surprisingly, the Quorum study shows that lawmakers' technology references really picked up during the past year. Facebook, Google and Twitter were called to Capitol Hill for questioning after it became evident that Russian trolls had used their platforms to try to influence US elections. Congressional references to tech peaked during Mark Zuckerberg’s testimony in April about how Cambridge Analytica used Facebook data to target political messages.

The increased focus on tech mirrors the concerns of the electorate. In an April survey of US internet users conducted by Janrain, just 6% of respondents said that they’re not concerned about the security and privacy of their personal data.

The intense focus on Big Tech could presage new efforts to regulate the industry. In May, the EU’s General Data Protection Regulation (GDPR) went live and shook up ad tech because the law requires companies to get explicit permission from individuals to utilize their data. Two-thirds of the US internet users Janrain polled said that they’d support GDPR-style rules in the US.

There is no GDPR equivalent in the US right now. However, in June, California passed a new digital consumer privacy law that gives users the right to opt out of having their data sold. And in May, Vermont passed a law to regulate data brokers that sell people’s personal information.

It’s not certain that more technology regulation is on the way in the US. But with the US population and Congress becoming more cognizant of how big data platforms operate, it’s looking more likely that change is coming.