Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Consumers Continue to Be Enticed by Click and Collect

Click and collect is rapidly growing in popularity, even among consumers who haven’t tried it yet.

Nearly nine in 10 US internet users said they were interested in picking up their online order at the register, according to an October 2019 survey from the National Retail Federation (NRF) conducted by Toluna Analytics. That was also the most popular choice among respondents who had tried the service, followed by curbside pickup.

Fewer respondents had tried methods like trunk delivery or using a locker code, but there was a lot of interest. Nearly three-quarters (74%) said they were interested in getting their orders delivered to the trunks of their cars, and slightly fewer (63%) wanted to try using a locker.

Similarly, a September 2019 survey from Field Agent indicated that 51% of US online shoppers considered themselves very or completely likely to use click and collect this past holiday season.

Most click-and-collect activity happening now is coming from big-box retailers like Walmart, Target, Best Buy and Kohl’s, all of which have advanced click-and-collect operations. The share of online sales coming from click-and-collect orders at the top 10 multichannel retailers rose from 19.1% in Q4 2017 to 22.5% in Q3 2019, per data from Rakuten Intelligence.

Target CEO Brian Cornell called out click and collect during an earnings call last year, indicating that it was a key source of the company’s momentum. “In our digital channels, we continue to see the most rapid growth in our same-day fulfillment options, in-store pickup, Drive Up and Shipt, which together have more than doubled their sales in the last year,” he said. “These options offer speed, convenience and reliability, and as a result, they are quickly becoming the preferred fulfillment choices for our guests.”

We expect the number of US click-and-collect buyers to reach 137.7 million by the end of 2020, accounting for half of the population. That figure will grow to 147.1 million by 2023.