The news: Consumers have high expectations that brands will tailor content to them. Fifty-three percent of 1,000 consumers surveyed in June said they expect a unique and personalized experience each time they make contact with a brand regardless of the medium, per the SaaS platform Braze.
While delivering personalized experiences can pay off big for brands, getting it right takes effort. Our Spotlight report explains that most marketers believe they do personalization well, but customers don’t share that view.
Here are some points about personalization included in the report.
Go further: For more information on strategies brands can use to drive success at personalization, read our Spotlight, Marketing Personalization: How CMOs Can Elevate Their Company’s Approach.
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