The early results are in: Foot traffic saw increases week over week between September 19 and October 16, suggesting the holiday season may have kicked off earlier in-store, per Placer.ai.
The forecast: We predict that in-store retail holiday sales will total $1.058 trillion this year, making up the lion’s share (81.6%) of holiday sales.
Who’s shopping in-store? Almost two-thirds (63%) of US consumers plan to do at least some of their holiday shopping in-store this year, up from 58% last year, per JLL.
Try it before you buy it: According to JLL, 54.5% of consumers say being able to touch and see products before buying is the thing they enjoy most about in-store shopping.
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