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Consumers look to AI for help with automating tasks

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Nearly half (49%) of US adults are interested in AI-powered online search capabilities, per Morning Consult. Other popular applications of AI technology include recipes, roadside assistance, smart assistants, and product design based on consumer trends.

Beyond the chart: Right now, consumer interest is concentrated on using AI to simplify or automate tasks. Companies looking to incorporate AI in a customer-facing capacity must keep in mind that many consumers don’t quite trust the accuracy and effectiveness of AI-generated content, and the best way to increase adoption and trust is to show how the technology can make their lives easier.

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Methodology: Data is from a February 2023 Morning Consult survey as cited in company blog. 2,205 US adults ages 18+ were surveyed online during February 17-19, 2023. The survey was conducted among a representative sample. Results from the full survey have a margin of error of +/-2 percentage points.