Amazon is acquiring Roomba vacuum maker iRobot, adding yet another connected device to its offerings.
As smart devices power more in consumers’ lives, let’s explore the connected home:
Why we care: Consumers aren’t all in on the idea of the smart home just yet. But if the price is right, adoption might grow.
Pricing will play a big part in the category’s growth, per Jill Aldort, director, industry analyst at The NPD Group. “Home automation ownership rates in households with an income of $150,000-plus are more than double those of under $45,000 income. As the landscape grows… there could be opportunity for growth across a variety of categories at new price points.”
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