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Consumers want companies to take a stance on climate change, mental health

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.

Beyond the chart:

  • US consumers are less interested in hearing from companies on controversial topics like religion, politics, and abortion.
  • Taking a stance on politicized issues can be a slippery slope for brands, as evidenced by the backlash Bud Light received after partnering with transgender influencer Dylan Mulvaney.
  • If brands do choose to speak out, messaging needs to be authentic and true to the brand’s voice, otherwise it could come off as inauthentic and pandering.

Use this chart:

  • Align marketing messaging with consumer expectations.

More like this:

Note: Respondents were asked "Do you think that business, in general, should take a public stance on subjects that have to do with the following?"

Methodology: Data is from the October 2023 Bentley University and Gallup "Bentley-Gallup Business in Society Report." 5,458 US adults ages 18+ were surveyed online during May 8-15, 2023. The sample was weighted to be demographically representative of the US adult population using the most recent current population survey figures.