Conversational AI is becoming more integrated into consumers’ lives every year, as tech like retail bots and virtual agents continue to improve the customer experience.
We forecast that close to 47% of the US adult population will use voice assistants at least once per month this year. This figure will inch closer to the halfway mark by the end of 2025.
We expect voice assistants to add nearly 10 million adult monthly users between 2021 and 2025.
Smart speaker commerce has not taken off in a significant way, and there’s ample room for growth in voice shopping and buying.
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