Conversational Commerce Roundup

The Rise of Voice Assistants

Amid rising ownership of voice assistants and smart speakers like Amazon’s Echo and Google’s Home, voice search is becoming standard operating procedure for many consumers. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the conversational commerce ecosystem, encompassing chatbots and personal assistants.  

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  • How personal assistants and chatbots could impact the future of retail
  • eMarketer’s latest forecast on the smart speaker market
  • What consumers will buy via voice assistants
  • What Simon Malls and Western Union are up to with chatbots

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