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Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Conversion Rates; Ad Spending; Tipsy Shopping

The numbers you need to know today

UGC Boosts Buys: Yotpo, a user-generated content (UGC) marketing platform, analyzed how UGC affects conversion rates by product category. The average overall conversion rate for the six categories studied was 2.16%. Adding UGC, like photos uploaded by customers, grew conversions to 5.65%. The biggest lift was experienced by food, beverage and tobacco brands, from a baseline rate of 3.04% to 9.19% with UGC, while the smallest bump was felt by electronics. Without UGC, the conversion rate in that category was 2.62%, vs. 4.73% with. 

Google Dominates Search Ad Spend: According to a Q1 2018 report from Adthena, 76.4% of US retail search ad spending is on Google Shopping ads, aka Product Listing Ads (PLAs), accounting for 85.3% of all clicks. Google Shopping ad outlays are also nearly equal across channels. Spending on mobile PLAs accounts for 38.5% of overall retail search budgets, while 37.8% is spent on desktop PLAs. A vast majority of clicks (76.4%) are coming from nonbranded search terms. 

Shopping Under the Influence: Almost half (46%) of US consumers who drink alcohol on a regular basis admit to making a purchase while drunk, according to comparison site finder. This accounts for $30.43 billion in spending, or $447.57 per person—way up from the $206 reported last year. Not surprisingly, food is the most common purchase (60.8%) followed by apparel or shoes (25.1%). Millennials beat other generations for likeliness to engage in this behavior, but Gen X spends the most.