Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

The COVID-19 emergency extension could be a silver lining for some telehealth physicians

The news: The Department of Health and Human Services (HHS) has extended the public COVID-19 emergency through October 13 of this year.

How we got here: Earlier this year, many US adults said that COVID-19 is no longer a crisis —but climbing cases could change that perception.

Only 9% of US consumers agreed that COVID-19 was a “serious crisis,” per an April Axios/Ipsos survey of over 1,000 US adults. But it’s possible more US adults could once again start perceiving COVID-19 as a major problem as the gov’t extends the public health emergency and a new COVID-19 variant spreads.

  • The BA.5 variant is reinfecting people who have already had COVID-19, and it appears to be the most contagious strain.

The HHS’s extension provides a silver lining for telehealth physicians: It will continue some pandemic-era policies (like the ability to conduct virtual visits in different states).

For context, some states like Illinois and Michigan have already rescinded their temporary regulations that let out-of-state providers conduct telehealth visits in their state without a special license, per the Federation of State Medical Board’s tracking.

  • But other states like New York and North Carolina declared interstate telehealth is allowed (with an emergency license) until the COVID-19 emergency period ends.
  • That means out-of-state physicians will likely be able to conduct telehealth visits with patients in North Carolina until at least October 13, for instance.
  • The ability to practice telehealth across state lines will not only boost patient access but will help telehealth physicians grow their patient rosters.

Zooming out: Investors are placing bets on startups easing the interstate physician licensing process—likely because there’s no guarantee the public health emergency will extend yet again.

For example, in late June, physician licensing platform Medallion scored $35 million from investors like UnitedHealth Group’s VC arm, Optum Ventures.

  • It works with virtual care companies, payers, and health systems to automate and expedite clinician licensing and credentialing workflows.
  • That helps physicians expand into new markets with multistate licensures and ensures they’re in compliance with their state medical licenses.