Even amid slowing investment, the creator economy is thriving. For marketers, understanding the changing dynamics between creators, brands, audiences, agencies, digital platforms, and vendors will be critical in 2023.
Key Question: Who’s who in the creator economy, and how will the market evolve?
KEY STAT: The number of creator-focused startups increased by 550% between 2021 and 2022, but VC investment has plummeted.
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