Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

CRED continues its funding spree, seeking $5.5B valuation

The news: Indian fintech CRED is in talks with investors to raise funds at a $5.5 billion valuation.

This comes just weeks after the three-year-old startup finalized an investment of over $200 million at a pre-money valuation of about $3.75 billion, and six months after it raised $215 million at a $2.2 billion valuation.

What does it do? If the high-end customers that CRED caters to use it to pay their credit card bills on time, it offers them rewards at brands including Puma and Samsung.

  • Its app enables its more than 7.5 million members to manage multiple credit cards, check their credit score, and receive insights into their spending through category-based analysis.
  • In August, CRED launched Mint, a peer-to-peer lending feature that lets users lend to one another at an interest rate of up to 9% annually. Its members on average keep $2,685 in their savings accounts and have a credit score of 750 or higher—meaning this service offers them a more lucrative way to earn interest on their savings with a lower risk of borrower default.

What’s next?

  • While CRED originally focused on acquiring customers, now it will likely shift its focus toward monetization.
  • Its plans include using the fresh funds to invest in and acquire other fintech startups for inorganic growth—already it recently invested $5 million in CredAvenue, a corporate debt solution.

The bigger picture:

  • Credit card issuance in India has attained a compound annual growth rate (CAGR) of 20% in the last four years. The number of cardholders increased from 29 million in March 2017 to 62 million in March 2021.
  • India’s credit card industry is largely concentrated within the top four banks (HDFC, SBI, ICICI and Axis), which control around 70% of the total market. They are all supported by CRED.