Beyond the chart: Five years ago, CTV ad spend was just $2.80 billion. It rose by at least 50% annually until this year, when growth will slow to 23.0%.
That deceleration is natural as the US market nears saturation. But CTV faces a bright future, with people spending more time streaming than ever and platforms like Netflix and Disney+ rolling out new ad opportunities.
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Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.