Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Customer 360: How Leading Marketers Are Overcoming Fragmented Data | Sponsored Content | Tech-Talk Webinar | On-Demand

Presented by Snowflake

Click here to see the presentation slides.

Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI.

The good news is that the data cloud is opening up new opportunities. By accessing the full breadth of data, marketers can now build powerful 360-degree views, refine segmentation, and drive personalization in every engagement.

Learn how leading marketing organizations are building 360-degree views of their customers. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Snowflake's Ganesh Subramanian, director, product marketing.

Watch this webinar and learn:

  • How unified data can result in higher return on market spend and lower costs
  • How to drive personalization and measure attribution from a single source
  • Best practices for overcoming data silos across IT and marketing


Ganesh Subramanian is director, product marketing at Snowflake. Ganesh works with leaders to transform their business through their use of data. His prior experience includes growing SaaS businesses from $5M to $100M, and consulting for healthcare, tech, and privacy equity clients while at Bain & Company. Ganesh holds a Bachelors of Chemistry and Economics and Masters of Economics degrees from New York University, and an MBA from the Fuqua School of Business at Duke University.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

Sponsored content by: