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Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI.

The good news is that the data cloud is opening up new opportunities. By accessing the full breadth of data, marketers can now build powerful 360-degree views, refine segmentation, and drive personalization in every engagement.

Learn how leading marketing organizations are building 360-degree views of their customers. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Snowflake's Ganesh Subramanian, director, product marketing.

Watch this webinar and learn:

• How unified data can result in higher return on market spend and lower costs
• How to drive personalization and measure attribution from a single source
• Best practices for overcoming data silos across IT and marketing

Presenter

Ganesh Subramanian is director, product marketing at Snowflake. Ganesh works with leaders to transform their business through their use of data. His prior experience includes growing SaaS businesses from $5M to $100M, and consulting for healthcare, tech, and privacy equity clients while at Bain & Company. Ganesh holds a Bachelors of Chemistry and Economics and Masters of Economics degrees from New York University, and an MBA from the Fuqua School of Business at Duke University.

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.