Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Customer backlash drives Target to pull some LGBT+ merchandise

The news: Target is pulling some LGBTQ-themed merchandise from its shelves just ahead of Pride Month, per Reuters.

  • Target’s Pride Collection includes “gender fluid” mugs, “queer all year” calendars, and children’s books with titles such as “Bye Bye, Binary” and “I'm not a girl.”
  • While Target has sold Pride-related items for over a decade, this year's collection led to a significant uptick in confrontations between customers and employees.
  • The retailer explained the decision to pull some items stemmed from threats “impacting our team members’ sense of safety and well-being while at work.”

The context: Target is hardly alone in being thrust into a LGBTQ-related culture war.

  • Anheuser-Busch InBev saw a rapid decline in US demand after its Bud Light brand ran a social media campaign with transgender social media influencer Dylan Mulvaney. The brand’s sales have declined for six straight weeks since the controversy broke, per Nielsen IQ and Bump Williams Consulting.
  • Walt Disney Co. is embroiled in a high-profile fight with Florida Gov. Ron DeSantis after the company voiced public opposition to his so-called “Don’t say gay” bill.

The big takeaway: Corporations should choose their battles wisely (and steer clear of them when possible), but they need to stand up for the values that are core to their brands when they’re drawn into a fight.

  • While AB InBev may have miscalculated in its initial outreach to conservatives, the company’s bigger misstep was when it put two of its executives on leave in response to the backlash. It’s a similar story with Target.
  • Companies may want to increase their sensitivity to decisions that could attract undue attention. But if they choose to support a particular group, they should stand by those decisions rather than give in to the loudest voices in the room.

First Published on May 24, 2023