The news: Target is pulling some LGBTQ-themed merchandise from its shelves just ahead of Pride Month, per Reuters.
The context: Target is hardly alone in being thrust into a LGBTQ-related culture war.
The big takeaway: Corporations should choose their battles wisely (and steer clear of them when possible), but they need to stand up for the values that are core to their brands when they’re drawn into a fight.
First Published on May 24, 2023
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