Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Customer Engagement Is Driving Investment in Emerging Technology

Marketers are looking to new tech to engage customers

Marketers want to personalize their messaging, but they struggle to find the right technology to do so.

In a February survey of 504 UK and US marketers by OnBrand and Bynder, 90% of respondents said they have trouble finding the right technology to extend their branding. Subsequently, they indicated that their No. 1 motivation for investing in emerging technologies is to drive customer engagement.

As users become increasingly inundated with ads, many marketers are focusing on improving their customer experience to create alternative routes to reach consumers. And to deliver a better experience, it is critical for marketers to upgrade their tech capabilities.

In a February survey of client-side marketers worldwide by Econsultancy and Adobe, 65% of respondents said improving their data analysis is a very important factor in providing better customer experiences. A similar study in January by Verndale concluded that big data and analytics was the most important emerging technology for bettering the customer experience.

About 40% of respondents in OnBrand and Bynder's survey said they plan to invest in voice assistants this year—a higher percentage than any other emerging technology. Fewer than 35% planned to invest in augmented reality (AR), chatbots or artificial intelligence (AI). Similar results were found in a survey of senior-level decision-makers in the US released in March by PointSource, with most of those polled indicating that they’re not using blockchain, AI, facial recognition or voice-activated technologies at the moment.

Despite the attention AI, virtual reality (VR), blockchain and other new gadgets provoke, their adoption rates remain low for now. But if marketers increase the amount of attention that they devote to customer experience, their emerging tech adoption may rise. More than half of marketers surveyed by OnBrand and Bynder said they plan to hire tech talent—like experience designers and developers—in 2018 with the intention of improving customer experience.