Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

CX platform Insider emerges as one of the few female-led SaaS unicorns in the world

The news: Customer experience platform Insider (no relation to our company) achieved unicorn status by tripling its valuation to $1.22 billion as part of a $121 million Series D funding round announced today. The company works with 1000+ brands, including Samsung, Santander, Ikea, and Estée Lauder to accelerate digital growth.

  • The company, whose CEO is entrepreneur Hande Cilingir, also became one of the few female-led software as a service (SaaS) unicorns in the world with this financial milestone.
  • The funds will be used to power the company's global expansion—with a concerted effort on the competitive US market—improve its core technology, and scale international sales and marketing investments. Insider expects to add over 2,000 employees globally over the next four years, with a focus on attracting women for hundreds of engineering and product roles.

More on this: While the company may not be as well known as competitors such as Adobe, SAP, Selligent, and Braze, Insider's AI-powered platform purports to have the most comprehensive personalization capabilities with communications channels including WhatsApp, Facebook Messenger, RCS, and SMS. The technology unites offline and internet data on a single platform, allowing enterprise marketers to connect customer data, forecast behavior, and execute personalized customer experiences.

Zoom out: According to an October 2021 Zendesk study, 48% of more than 450 decision-makers in North America strongly agree that continuous CX innovation is needed to prevent losing customers to competitors, with an additional 41% agreeing.

  • At 49%, the top customer engagement priority among US B2C marketers was to establish more meaningful connections, according to a 2021 Demand Metric study.

The big takeaway: As more brands realize that personalized engagement is going from a nice-to-have to table stakes, CX leaders like Insider stand to substantially increase their year-over-year growth for the foreseeable future.