A company’s cybersecurity strategy affects brand perception and consumers’ willingness to trust and engage with brands. Consumers lack faith as many expect that a data breach involving their information is inevitable. As the number of cyberattacks grows, departments across a company will need to participate in responses to these assaults.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? A breakdown of cybersecurity spending that allows companies to benchmark their own outlays. Also, strategies companies can use to mitigate cybercrime without losing consumer trust.
KEY STAT: Cybersecurity spending will grow over the next few years, as 69% of IT execs expect to increase cybersecurity outlays in 2022, while only 15% plan a decrease.
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