Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

The Cybersecurity Risk

What Consumers Fear and How to Protect the Brand

Download
Share
About This Report
Cyberattacks have far-reaching effects on how a consumer perceives and interacts with a brand. That means cybersecurity is no longer just IT's problem: A company's strategy requires a concerted effort across all departments.

Executive Summary

A company’s cybersecurity strategy affects brand perception and consumers’ willingness to trust and engage with brands. Consumers lack faith as many expect that a data breach involving their information is inevitable. As the number of cyberattacks grows, departments across a company will need to participate in responses to these assaults.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What do brands need to know around market forces that could disrupt business?
  2. What are companies and consumers thinking and doing?
  3. How can brands use this information to better communicate what they’re doing to mitigate risk?

WHAT’S IN THIS REPORT? A breakdown of cybersecurity spending that allows companies to benchmark their own outlays. Also, strategies companies can use to mitigate cybercrime without losing consumer trust.

KEY STAT: Cybersecurity spending will grow over the next few years, as 69% of IT execs expect to increase cybersecurity outlays in 2022, while only 15% plan a decrease.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

11charts

Reliable data in simple displays for presentations and quick decision making.

authors

Jessica Lis

Contributors

Caroline Fulford
Senior Researcher
Evelyn Mitchell
Analyst, Digital Advertising & Media
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client