Several factors have caused upheaval in D2C ecommerce recently: an ecommerce slowdown, rising costs of digital ads, the higher cost of capital, and growing competition from established brands. Once-disruptive digitally native brands now struggle to grow profitably and must develop new marketing strategies and sales channels to adapt.
Key Question: What are the best strategies for D2C brand growth amid rising costs and diminishing profits?
KEY STAT: Established brands will account for 79.4% of the forecast $169.39 billion in D2C ecommerce sales this year, and they will grow nine times as fast as digitally native vertical brands (DNVBs).
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First Published on May 5, 2023
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