Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

D2C shoppers value low-cost products, free shipping

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

Beyond the chart:

  • Amazon’s click-to-door speed is over two times faster than the industry average. This gives the retail giant a leg up on other retailers, as over one-third (38%) of US consumers want their items to arrive in one day or less, per 2022 data from FarEye.
  • In an effort to compete with Amazon, other retailers are partnering with delivery platforms—like Instacart, DoorDash, and Uber—to entice customers with same-day delivery.
  • But free and low-cost delivery is a tradeoff for non-Amazon brands and retailers, who may have to raise prices to cover the expense.

Use this chart:

  • Prioritize D2C sales strategies.
  • Emphasize the importance of delivery for brands in the D2C space.

More like this:

More Chart of the Day:

Methodology: Data is from the June 2023 Wunderman Thompson report titled "The Future Shopper Report: 2023." 31,647 digital shoppers worldwide who shop online at least once a month were surveyed online by Censuswide during April 6-20, 2023. Respondents were from: UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa, and Thailand.