The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, Podbean or wherever you listen to podcasts.

Made possible by


Unlock the Power of TV for your Business

TV advertising is powerful but traditionally expensive and complex. That’s why Marketing Architects created All-Inclusive TV. They invest their OWN money to produce, analyze, and optimize your campaign. All you pay for is media. It's so revolutionary, they wrote a book about it.

Click here to get your free copy.