Market intelligence platform Sensor Tower tracks mobile and desktop display, mobile and desktop video and Facebook, Twitter, and YouTube ad spending for the top 800+ companies in each industry. We use its data to see how various social platforms are faring so far this year based on ad spending from different industries.
Sensor Tower and Insider Intelligence data shows what platforms are industry advertisers’ go-to, and where spending by sector is imbalanced.
As 2022 rounded into post-pandemic territory, travel ad spending on both Facebook and Twitter showed some of the biggest YoY growth compared with other industries, per Sensor Tower.
The extensive scrutiny Twitter’s business and its outlook received this year (check out our 6 Months After Musk report) caused its viability to come into question, which also resulted in revenue downgrades.
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