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Data Drop: 5 Charts on Back-to-School Retail Sales

Parents began school shopping a bit earlier once again this year, and they’re looking for deals. Our US back-to-school (BTS) sales forecast expects modest 2.9% growth this year, so we’ve compiled five charts on the 2023 shopping season to take a look at when and where consumers are shopping and how they are looking to save and pay for this year’s BTS season.

Click here to read more about our back-to-school forecast.

July continues to be the marker of the start to BTS.

  • 62% of respondents to LTK’s Back-to-School Shopper study indicated they will have started their school shopping by July, versus 58% in 2022.
  • Only 38% of respondents intend to begin shopping in August or later.