Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Preparing for open banking, US financial institutions make strategic plays

Article |
 Dec 6, 2023

Nearly a third of in-store shoppers buy something immediately after discovering it

Article |
 Dec 6, 2023

Where are people streaming video?

Article |
 Dec 5, 2023

How the best brand mascots build buzz

Article |
 Dec 5, 2023

The power of affiliate marketing: Why gift guides are everywhere this year

Article |
 Dec 5, 2023

Holiday spending will exceed pre-pandemic levels for first time

Article |
 Dec 4, 2023

Social media put a scare into another bank’s investors after a risky investment soured

Article |
 Dec 4, 2023

Prime Video misses the mark on Black Friday football, but it’s not a loss

Article |
 Dec 4, 2023

Grocery, in-store pickup drive click-and-collect growth

Article |
 Dec 4, 2023

5 charts to prepare marketers for 2024

Article |
 Dec 4, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

Data Drop: 5 Charts on Back-to-School Retail Sales

Article by Natalie McGranahan  |  Aug 4, 2023
Download
Data Drop: 5 Charts on Back-to-School Retail Sales
Share
Topics
Holiday & Seasonal Shopping
US

Parents began school shopping a bit earlier once again this year, and they’re looking for deals. Our US back-to-school (BTS) sales forecast expects modest 2.9% growth this year, so we’ve compiled five charts on the 2023 shopping season to take a look at when and where consumers are shopping and how they are looking to save and pay for this year’s BTS season.

Click here to read more about our back-to-school forecast.

July continues to be the marker of the start to BTS.

  • 62% of respondents to LTK’s Back-to-School Shopper study indicated they will have started their school shopping by July, versus 58% in 2022.
  • Only 38% of respondents intend to begin shopping in August or later.
Month in Which US Consumers Anticipate Starting Back-to-School Shopping, May 2023 (% of respondents)
E-Mail ChartDownload

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.