Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Brands, retailers, and marketers are prioritizing Gen Zers as more come of age and grow their spending power. As the first generation to grow up completely online, they are now the ones driving digital trends—TikTok’s rise is just the tip of the iceberg. Below are five charts to help you reach this demographic.
A Majority of Gen Zers Are Now Adults
Born between 1997 and 2012, Gen Z represents about 20% of the US population. And their buying potential is vast: 40 million are adults as of this year, with 70.8% of 20- to 24-year-olds in the workforce, per the US Bureau of Labor Statistics. We expect Gen Z to surpass Gen X in the number of digital buyers by 2025.