Marketing Revenues Climb: Marketing and advertising revenues in the US are projected to increase 3.2% in 2017, according to data from PQ Media. The firm reported that the absence of significant sporting or political events that might drive ad spending was being offset by the continued push into digital media formats by advertisers. PQ Media added that most ad spending growth was focused on mobile channels such as mobile gaming and social media.
Teens Get Lyfted: Urban dwellers aren't the only ones looking to ride-hailing tech. A survey from Current found that Lyft and Uber combined to make up 84% of US teens' spending on taxi services. This demographic has an understandably small amount of disposable income, making costs like gasoline and parking unappealing.
Scrooged: Don't like spending on the holidays? You're not alone. Mortgage servicer Mr. Cooper found that a third of US consumers would prefer to skip the season rather than spend money on gifts. Why? Sadly, because they're feeling the crush of household and credit card debt. The survey found that 46% of respondents owed money to credit card companies.
Monday, Monday: It turns out consumers like marketing emails, at least on Cyber Monday. Yes Lifecycle Marketing found that missives bearing deals sent on the online shopping event generated a conversion rate 53% higher than emails sent on Black Friday. However, emails sent on Black Friday still do pretty well, generating 52.5% more conversions than run-of-the mill marketing emails.
Text, Automated: Juniper Research spies an uptick in automated messaging via texts. The firm reports that the volume of application-to-person messages will hit more than 2.7 trillion by 2022, an increase of 20% over the next five years. The surge will be driven by messages regarding marketing, payments and authentication.
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