Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Data Feed: November 9, 2017

Key stats you need to know about today

Tablet Shipments Anemic: Global shipments of tablets grew in Q3, but only by 2% on a quarterly basis, according to new figures from Strategy Analytics. On a year-over-year basis, tablet shipments declined 5%. The company also reported that Apple held the largest share of the tablet market at 23.1%, followed by Samsung at 12.5%.

Content Still King: New figures from Technavio estimate that $412.9 billion will be spent on content marketing worldwide by 2021, up from $195.6 billion in 2016. That's an annual compound growth rate of 16%. Technavio analysts report that traditional marketing techniques are losing their effectiveness, helping to drive the boost in content marketing.

Smartphone Life Cycle: According to Counterpoint Technology Market Research, smartphone users replace their devices every 21 months, on average. The firm found that users in emerging markets were replacing devices at a faster clip compared with residents in more mature ones. Smartphone users in Mexico were the fastest to upgrade, at an average of every 18 months.

Smart Speakers Storm US: By 2022, 55% of all homes in the US will have some type of smart speaker, according to Juniper Research. Devices like the Amazon Echo and Google Home will be in 70 million households by that time. However, Juniper also predicts that most future interactions with voice assistants will take place on smartphones.

Trust Your Bank: Consumers in the UK have faith in their banks. A new report from SQS found that 85% of respondents trust banking providers as wards of their personal information and money. However, more than six in 10 added that they would be quick to look for a new bank if their current one suffered a data breach.

Tencent Nibbles at Snap: Perhaps overlooked in Snap Inc.'s disappointing Q3 earnings report was the fact that Tencent, parent company of China's dominant messaging service WeChat, had picked up a roughly 12% stake in the company. Tencent said it wants to help Snapchat build out its suite of services to include features like games and newsfeeds to better combat Facebook.