Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Delighting Customers with Intelligent Merchandising and a Self-Driving Site | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by Magento, an Adobe Company

Click here to view the presentation slides.

Consistently delivering a personalized ecommerce experience is what transforms casual shoppers into lifelong brand advocates. While there are a variety of ways to personalize the buyer’s journey, one of the most effective is through the use of product recommendations.

Recommendations can have a profound outcome on the shopping experience by helping customers quickly locate the products and services relevant to their immediate needs—and more than 60% of customers say they want more personalized recommendations, according to research from Hanover Group, Accenture and Retail Industry Leaders Association.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.

Watch this webinar and learn:

  • How to provide product recommendations at each stage of the customer journey
  • What businesses are focusing on when building self-driving sites
  • The ways a self-driving site can delight customers across their storefront journey

PRESENTER

Matthew Wasley is senior product marketing manager at Adobe. He focuses his time on data-driven solutions and technology that helps merchants create experiences that bridge the gap between online and offline interactions. Matthew’s experience ranges from sales roles at startups to global communications at enterprise companies, and nonprofit boards. He studied business at Temple University in Philadelphia, where he also served on the chapter board of the American Marketing Association.

Sponsored content presented by: