As Dickies nears its 100th birthday, Kathy Hines, vice president of global marketing, speaks about the importance of taking a deep introspective look at your brand. She discusses how Dickies went to market with its “United by Inspiration, United by Dickies" campaign and honest, authentic global messaging with a localized approach. As a business leader, Kathy also offers advice to women as we continue celebrating Women’s History Month with Industry Voices.
To read our collection of Industry Insights: Spotlight on Women Leaders, download the PDF here.
Watch other episodes from our Spotlight on Women Leaders series:
Industry Voices: Spotlight on Kibou's Nell Shapiro
Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein
Industry Voices: Spotlight on Danone’s Sonika Patel
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