Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Digital Ad Spending by Industry 2020

Our Report Collection Analyzes Spending for 10 US Verticals, 6 in Germany, and 6 in the UK

Download
Share
About This Report
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.
Table of Contents

US Industry Ad Spending

We forecast that total US digital ad spending will grow just 1.7% this year, a steep decline from the rapid expansion of recent years. However, within this generally stagnant growth picture lies a variety of industry-level outcomes. Several verticals we track will still produce relatively standout increases in spending, while others will contract at unprecedented rates.

While nearly every industry in the US will experience slowdowns in digital ad spend this year, the retail industry will stay above water thanks to its accelerated embrace of ecommerce. We expect it to remain the largest spender on digital ads among all verticals, despite a huge deceleration in growth. The industry will increase spending by 3.1% to $28.23 billion.

authors

Ethan Cramer-Flood

Contributors

Blake Droesch
Junior Analyst
Zach Goldner
Junior Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client