Digital Display Ad Pricing StatPack

Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for in 2019

About This Report
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

This StatPack provides a visual overview of trends that affected display, video and mobile prices in Q4 2018, both in the US and worldwide. Here’s what you’ll find inside:

  • Commentary and insights on the major trends affecting digital display ad pricing from Q4 2017 to Q4 2018
  • CPM data for desktop, mobile and native web display ads
  • CPM data for mobile in-app ads and the major trends driving pricing differences
  • Digital video data and trends, including in-stream and outstream video CPMs

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Lauren Fisher


Ross Benes
Chris Keating
Research Director
Andrew Lipsman
Principal Analyst
Nicole Perrin
Principal Analyst
Tracy Tang
Senior Researcher
Debra Aho Williamson
Principal Analyst
Yoram Wurmser
Principal Analyst
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