Frequent digital grocery buyers (those who purchase groceries online more than once per month) represent a growing percentage of US consumers. This cohort will drive the next phase of digital grocery sales growth and also affect in-store shopping trends.
Key Question: What can the shopping habits of consumers who already frequently purchase groceries online tell us about the next phase of digital growth?
KEY STAT: A large percentage of dedicated digital grocery buyers purchase perishables on a weekly basis, which will be a significant driver of digital grocery sales growth.
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First Published on Jul 31, 2023
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