Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Telehealth entrant Hims & Hers taps into Gen Z via Revolve, Urban Outfitters

The news: Hims & Hers is teaming up with Gen Z- and millennial-focused online fashion retailer Revolve to bring its health and wellness products (e.g. sleep, hair, and skincare supplements) to Revolve’s website.

How we got here: This isn’t the first time Hims & Hers has partnered with a major retailer—the Revolve partnership fits neatly into its broader customer acquisition strategy.

  • Last year, Hims & Hers partnered with Target to get its wellness products into the retail giant’s brick-and-mortar stores, shortly before it made its public debut in a $1.6 billion SPAC deal.
  • It’s likely the fresh capital from its IPO helped Hims & Hers boost its marketing reach, because it didn’t stop edging into retail locations: In June 2021, Hims & Hers joined forces with fashion retailer Urban Outfitters (UO) to bring its health products to UO’s digital site.
  • Now, Hims & Hers has access to a trove of consumers it likely wouldn’t have been able to reach through its own marketing channels alone: For context, Revolve has over 1.5 million active users, most of whom are Gen Zers and millennials.

The big takeaway: Virtual care companies that aren’t reaching Gen Zers and millennials are likely missing out on a massive audience who’d be receptive to their hyper-convenient healthcare services.

  • More than 70% of Gen Zers and millennials say they prefer telehealth visits to in-person care due convenience alone, per HIMSS 2021 State of Healthcare Report.

Plus, Gen Z and millennial patients aren’t as loyal as their older counterparts when it comes to sticking with one primary care physician, and virtual care plays a big role in retention for them:

  • Many (44%) of younger patients say they’re willing to jump to a different provider if their current one doesn’t offer virtual care visits.
  • That’s good news for buzzy direct-to-consumer (D2C) telehealth companies like Ro and Hims & Hers.

What’s next? We expect more D2C virtual care companies to pair up with retail giants to reach young consumers where they’re already spending the most time: online.

D2C virtual care vendors beyond Hims & Hers are already leaning into the retail partnerships strategy:

  • For example, in April, Hims & Hers’ rival, Ro, partnered with Walmart to get its health and wellness supplements and digital services available on Walmart’s website and in its-stores.
  • Partnerships with the likes of Walmart could raise D2C digital health vendor’s brand awareness and get their products and health services in the hands of more consumers than ever before: Walmart’s subscription service Walmart+ grew to 9 million users in 2020, per a survey by Consumer Intelligence Research Partners.