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This year, 120.0 million US adults will book travel via digital channels. While that figure is up 29.7 million from 2020’s pandemic low, it’s 6.2 million fewer digital travel bookers than in 2019.
Beyond the chart: We don’t expect digital travel booking to return to the 2019 level until 2024. Consumers are still hesitant to travel due to COVID-19 risk, and now inflation. Last month, more than half of US adults said higher gas prices will affect their Fourth of July travel plans, per The Vacationer.
Likewise, the US travel industry will continue to hold back digital ad investments, spending $4.05 billion this year, a far cry from the $6.09 billion it spent in 2019.
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