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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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When will digital travel booking return to pre-pandemic altitudes?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

This year, 120.0 million US adults will book travel via digital channels. While that figure is up 29.7 million from 2020’s pandemic low, it’s 6.2 million fewer digital travel bookers than in 2019.

Beyond the chart: We don’t expect digital travel booking to return to the 2019 level until 2024. Consumers are still hesitant to travel due to COVID-19 risk, and now inflation. Last month, more than half of US adults said higher gas prices will affect their Fourth of July travel plans, per The Vacationer.

Likewise, the US travel industry will continue to hold back digital ad investments, spending $4.05 billion this year, a far cry from the $6.09 billion it spent in 2019.