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Digital Video Forecast and Trends Q4 2023

SVOD Ad Tiers, Prime Video Commercials, and the End of the Hollywood Strikes

About This Report
New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.
Table of Contents

Streaming services are pushing viewers to pick ad-supported tiers. Amazon’s plan for Prime Video will shake up the streaming ad market. And the Hollywood strikes have finally come to an end.

Key Question: How is Q4 playing out for digital video, and what share of streaming viewers will be on advertising plans in 2024?

Key Stat: More than two-thirds of Peacock, Paramount+, and Hulu viewers will subscribe to ad tiers next year, while under one-tenth of Netflix viewers will do the same.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. More streaming viewers are adopting ad tiers
  3. Amazon will make a big splash in streaming advertising
  1. Netflix is experiencing advertising growth and pains
  2. Strike resolutions won’t alleviate content issues
  3. What’s coming in Q1 2024?
  1. Sources
  2. Media Gallery


Ross Benes


Oscar Bruce Jr.
Senior Forecasting Analyst
Paul Verna
Principal Analyst
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