Direct-to-consumer (D2C) brands are on a rapid ascent, disrupting traditional retail. These digitally native brands are experts at cutting out costs and efficiently acquiring customers. They are also succeeding as “brands” in a very traditional sense—by identifying the unmet needs of modern consumers.
WHAT’S IN THIS REPORT? This report explores the growth of D2C brands, why they are resonating with consumers, and how they are disrupting traditional brands and retailers.
KEY STAT: 40% of US internet users expect D2C brands to account for at least 40% of their purchases within the next five years.
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