Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Disney and Amazon are in talks to strike an ESPN partnership

The news: Amazon could be the partner for ESPN that Disney has been looking for. The two companies are in talks to strike a partnership for a planned revamp of ESPN for streaming, which could involve a distribution deal via Amazon Prime Video or even a minority stake in the sports network, The Information reports.

  • Disney is reportedly considering charging as much as $25 to $35 monthly for the new service.

Finding a fit: Disney has been unsure how to fit ESPN into its growing streaming empire. Though it has a digital offering in ESPN+, its linear counterpart drives much higher viewership and is where the highest-profile events are broadcast.

  • Before streaming became the norm, ESPN was the definitive brand for watching sports on television. But now, major sports leagues have been splintered across a variety of streaming services: Amazon hosts Thursday Night Football, YouTube has acquired Sunday Ticket rights, and that’s just the NFL. Other leagues like Major League Baseball are also fractured across platforms.
  • Despite still owning some competitive streaming and broadcast rights itself, ESPN’s brand—and financial contribution—has been diluted. Disney’s network revenues have fallen 30% in the last three quarters, and now the company once synonymous with sports broadcasting has to seek a partnership with a tech competitor newer to the video scene.
  • A $25-to-$35 price point would make ESPN one of the most expensive streaming services on the market. That’s a tough sell when consumers are already sour about price hikes and beginning to cancel services. But ESPN is lining up a suite of extra features like a possible tie-in betting service that could soften the steep pricing.

Thursday Night Football: Sports streaming rights are long, expensive contracts. Amazon is paying $1 billion yearly for the next 11 years to keep streaming Thursday Night Football; YouTube is paying about $2 billion for the next seven.

  • For their long-term bets on viewership growth to pay off, both companies need to show that their costly services offer something more than simple broadcasts. Case in point: YouTube recently announced a suite of features for Sunday Ticket like chats and multiviewing.
  • Amazon is doing the same. A potential deal with Disney could make Prime more of a destination for sports content, but Amazon is also launching several AI-powered features for Thursday Night Football, including automatically generated highlight reels.