The news: Disney's effort to prioritize brand safety and a family-friendly image for Disney+’s upcoming ad-supported subscription tier extends to its content. The streaming service recently removed a controversial word from a scene in a Marvel Cinematic Universe short, one of several posthumous edits made to content on the platform.
More on this: The edited scene is not the first on the platform. Disney+ has been modifying content from its original versions since the platform launched—and even more in DVD releases of films—often to remove insensitive depictions and scenes that could influence young viewers to do dangerous things.
The big takeaway: Altering old content helps Disney provide reassurance to parents and to assure advertisers that their products will not be shown alongside content that doesn’t fit their brand image.
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