“Hit shows like The Mandalorian, Disney’s vast library, key distribution deals, and a massive marketing push drove strong initial growth in subscribers,” said Eric Haggstrom, eMarketer forecasting analyst at Insider Intelligence. “It’s expected to continue to grow off that base as it ramps up content releases and brings some movies straight to the service, instead of a theatrical release in some cases.”
Meanwhile, the entire subscription US OTT pie continues to expand rapidly. Total revenues for the sector will jump 29.9% next year to $38.15 billion and climb another 19.4% in 2022.
“The subscription streaming landscape continues to expand,” Haggstrom said. “The good news for dominant player Netflix is that while new services like Disney+ have had successful launches, many consumers have been simply stacking services together.”